ok ❤️ yay❤️
Wouldn't it be sweet if you suddenly became everyone's favourite person overnight? If strangers thought you were mysterious and cool? If you could be hot and comfortable? Sounds pretty nice, right? That's what we're advertising here. You could be wearing the funniest shit you've ever seen right now, and you're not. How does that feel? Not good, right?
Me? I have to make these things. It's like a strange, sick compulsion. I don't even own any other clothes. Legally I'm not allowed. And yet, I'm a style icon. A fashionista. How does she do it? It all starts here, baby.
You can sleep in these things if you want. Even the tote bags, if you insist. Or take 'em out for a spin. You know those politely confused glances you get from people when they're not in on the bit? That's what I'm talking about. Your mum's friend who just popped over for a cuppa? She'd never get it. Your mate's mate who you don't really like and you live very different lives? He'll fake a laugh, but he doesn't actually think it's that funny. That's okay, because you don't think he's that funny either.
Can you commit to the bit so hard you get a t-shirt about it? Let's find out I guess.

I'm just saying, we could all just be a bit sillier about it.
One day, she had an idea for a design for a t-shirt. "That could be a really great t-shirt," she thought to herself. "Ha ha ha! How funny. Everyone should be able to enjoy this with me."
Then, the next day, she had another idea. And another again.
Ok Yay was born.

Hello and welcome.
This is Madeleine, the creator of OK YAY, although she normally has a little more definition. She was locked in a barn until the age of 30, only allowed to watch television shows that aired between 1995-2015ish (RIP good telly). She's just an old soul trapped in this hot, hot body.
Ok Yay: where everything is 100% guaranteed to be so so so funny.